Online Marketing: Driving Traffic To Your Site

It's been often said that starting up a company is easy; keeping it from failing is one of the most difficult part. That's not to say that real working isn't involved in starting a company, even at the internet. Before the gates of your company even open, lots of your energy, time, effort and money has already been spent to make sure that things can go efficiently.

But now that you've gone through all the necessary actions to set up your online presence at the world wide web (internet) (i.e., your website), the effort of building your business starts — driving visitors or guests to your website, accomplishing and maintaining your search engine ranking and eventually making money. The actions to accomplish that revenue on all your arrangements, however, instantly become very uncertain.

At that point, the repercussions of not transforming high-quality traffic is serious. According to many well known financial news and research resources, the failure rate of small businesses can reach as great as 80 % within the first 18 months. It does not invariably get any easier eventually. Research show that even if a company endures four years, the failure rate can still be as great as 50 % — and actually goes up with each passing year.


Faced with all this doubt, what are some of the techniques and resources you can use to improve your possibilities of success? As a new internet professional, one of the most important things you'll need to understand is traffic: how to get it, how to keep it, and how to turn it into customers.

Traffic Is Master ... Kinda

You'll often listen to that "Content is king" but here i'll quote that Traffic is King and to a certain level that's true. Without traffic your blog or business website is of no use. But just as a conventional retailer does not instantly publish a benefit basically because people move through the door, your web income aren't assured basically because your website gets a lot of visitors.



Regardless of what type of online website you have, you don't just want the most visitors as possible — you want the most qualified traffic as possible. That indicates visitors who are looking for what your website has to offer (e.g., discount coupons, free downloads) and are ready to convert.

Identifying and gaining top quality traffic is the key strategy toward internet marketing success. So how do you do that?

The use of a properly published headline tag will help search engines identify your website and quality traffic, while an incorrectly or deceptively written tag may penalize your ranking. Using keywords in your title tags and content, even if it's just in picture captions, can be an effective way to filter visitors by notifying them to the details they're likely to discover on your website.

Know Your Audience

The value of understanding your viewers may seem obvious, but in the words of "Faizan Ali" the key to failure is trying to please everybody." You'll want to focus on subjects that matters to your audience. If you generate affiliate income through a coupon website, your visitors will expect to find discount deals, not software views or editorials.

The hot buzzword lately is "relevance." Make sure your website is appropriate to your viewers. This implies not only having a top quality content, but also keeping that content updated. In other words, give your visitors a reason to come back by offering fresh and extended content that regularly reinforces your focus and their interest. No one wants to see expired coupons on your coupon website.

Monitor Your Traffic

Once you've set in motion the strategies to qualify your traffic, the next step is to find out if those techniques will work. If your website isn't getting the visitors you hope or need, you'll want to know why and what you can do about it. Even if you're getting lots of visitors, you'll still want to know why and how to keep that traffic coming.

There is a wide range of resources that are available to you (e.g., Google Analytic's, Google Webmaster Tools) that can help you monitor and understand your website traffic, giving you details about who your guests are and why and how they found your website.





Google Analytics gives you details on how individual users communicate with your website, reporting on the number of visitors your website receives, how many of them are unique, how many are repeat, how much time they spend on your website on a single page, and most important conversion rate of those guests to your promotions.



Google Webmaster Tools on the other hand, gives you details on how your website is seen by the search engines. Essential as guests to your website is how your website is seen and thus rated by the search engines. Webmaster tools will report back on problems with your website such as discovering malware, broken links or HTML errors. In addition, you can get details on how many times your website was viewed in search results, the top search queries that returned pages, and how your website is connected to other websites.


Understanding the significance of analyzing your traffic is vital to the success of your website as it provides hard details on what is and isn't working to attract top quality traffic, but sometimes understanding the next steps to take is something best left to a professional.

Hiring a SEO consultant who can provide you with a wide range of techniques for increasing your existence is a cost worth considering. Not only do they bring a large amount of experience to the table, but they're well positioned to keep abreast of the constantly changing world of online marketing.

As with the choosing of any third party, however, do your research and know and know what outcomes you can anticipate from their work before signing an agreement.

In conclusion, after determining what type of online website you want and structuring your content, your next job is to derive traffic to your website and ensure that you're receiving top quality traffic. Use analytics and webmaster tools regularly to make sure you're driving the kind of traffic that results in conversion.