Hashtag Marketing Strategy: 5 Ways of using them

Originally presented to make content simpler to follow on Twitter, the hash-tag has become a part of everyday life; both for business and satisfaction. Hash-tags are brief words that allow individuals to monitor and follow individuals and subjects that interest them. While most widely used on social media (Twitter and Google+) they can be utilized in other marketing ads.

Whether you are planning a meeting, advertising an item, introducing a brand or promoting a particular item, hash-tags can be very beneficial in your marketing initiatives. However, while many of us know what they are, not everyone understands of how to use them effectively or how serious the consequences of misuse can be.

DiGiorno Pizza's are a prime example of how even a knowledgeable organization with great Tweets and hashtag strategies can get it very poorly wrong. Known for their interesting strategies like the NFL #DiGiorNOYOUDIDNT, they discovered themselves on the incorrect part of Tweets customers and the media when they hi-jacked the hashtag WhyIStayed for a pizzas strategy without understanding it was part of a campaign against domestic violence,

Here are a few methods to make sure that you use hash tags to best impact while avoiding the common mistakes:

Keep them brief and elegant

Long, bumbling hash-tags will eat up your character spaces on Twitter. It will also create it tougher for those who view your twitter posts to read and share your hash-tags. Get them to as clear, appropriate and unforgettable as possible.

Before Posting Do Your Proper Research

If you choose hash-tags without verifying whether they are already in use you might discover that you are using the same hash-tags as your opponents or that they are already over-used. Worst of all, you might discover yourself unknowingly promoting an offer that goes against your brand’s principles. Also find out who else is using potential hash-tags and whether this suits with your product. It is also worth considering whether your hash-tag could be spun in a negative way by other social media users.

Be Consistent

Hash-tags aren't just for Twitter or Google+. You can integrate them into all your ads – on the online and at print media – so that your hash-tag becomes progressively acquainted and unforgettable across the board.

Don’t Spam

Overusing hash-tags or using irrelevant hash-tags because they are popular is a bad concept. Twitter may take action and filter or even suspend you from the search. Furthermore, people will see through this technique. It’s much better to aim for meaningful interactions with individuals rather than appearing in the media.

Simply Stick To One Or Two

A well-chosen hash-tag is better than a sequence of unrelated hash-tags. Studies suggest that twitter posts containing one or two hash-tags are most likely to be re-tweeted.

When used effectively, hash-tags help to make sure that the content you generate gets to the right individuals, attracts current and potential buyers as well. Preferably, individuals will begin to affiliate a particular hash-tag with your particular product. It often needs a chance to do this and you may need to try a few choices before you get it right.

Remember that your hash-tag is only as excellent as your content. If your content doesn't encourage your clients, it’s unlikely that your hash-tags will.

If you need help to get your public networking strategies and hash-tags off to a begin for 2015, Get In Touch with E-Marketing Tips And Techniques.